The starting point is a fast food shop in the city of Bucharest.
The main attraction is the shawarma, which is like the kebabsold in Spain and other countries. It is a tableless shop with only take-away service. The issue about this business is the low profit margin.
Despite having created an additional home-cooked food service to provide a solution to the offices and businesses nearby, the cost of the whole operation is still too high in relation to the profit obtained.
The owner has considered to tighten the sale price,but itis really not possibleas that this is a product already very cheap, rooted in Romanian customs.
The shop has also a lot of competition nearby, especially from a very closeshop that actually sells at incredibly low prices.